Pazazz Donates 12,000 Pounds of Apples to Second Harvest Heartland

Honeybear Brands, Elgin, MN, and its exclusive brand Pazazz teamed up with professional hockey standout Taylor Heise to “Assist Second Harvest Heartland” during the 2024-25 hockey season. The partnership paid off big time – with the Frost winning their second Pro Women’s Hockey title, and Pazazz donating 12,000 pounds of apples to the Second Harvest Heartland food bank.

Honeybear Brands donated 600 pounds of apples each time Heise fed a teammate an assist — otherwise known as an “apple” in hockey — during Frost hockey games this season, running December through May. Heise broke last season’s assist record of nine assists — with a total of 20 assists.

Throughout the hockey season, Heise helped promote the campaign to her followers on social media — marking each “apple” and resulting donation. Honeybear amplified the campaign on its Instagram and Facebook platforms in markets where Pazazz is on shelf.