Fyffes: Pineapples Rise in Consumers’ Choice Table

A Nielsen consumer survey of favorite fruits commissioned by Fyffes earlier this year ranks pineapples at No. 10 as the fruit most consumed in the last six months. The research confirms that pineapples, once a dessert favorite, have grown in their appeal to become a daily delight.

Among pineapple consumers interviewed, the appeal that it has as a satisfying treat ranked highest, with 31% of respondents claiming “to treat myself” as their top reason to eat pineapple. Other consumer tastes revealed in the survey show that pineapples are mainly eaten with a partner (44%) or family (26%) at home.

Best liked as a dessert (34%), or as a snack between meals (32%), or as an ingredient (21%), other findings of interest to retailers show that 36% of respondents make a spontaneous purchase, attracted by appealing fruit on the shelf or well-presented fruit in a separate aisle as a second point of sale instore.