The Fruits of Thought

A column offering insightful analyses and commentary on current trends, challenges, and opportunities within the produce industry, authored by the late industry expert Jim Prevor.

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The Produce World Of 2016: Power Shifts To Producers

Want to know the state of the produce industry in 2016‭? ‬ True story‭: ‬A California grower/shipper‭, ‬one of the largest in the world‭,‬‭ ‬meets with an old friend who works... Read more

January 1, 2016 | 4 min to read

The Fruits of Thought

Message' Sent By Wal-Mart's Store Closings

February 1, 2016 | 4 min to read

The Fruits of Thought

A 10-Year Transition - Produce Moves From Presumed Safe To Always-Suspect

March 1, 2016 | 3 min to read

The Fruits of Thought

Belgium In Our Thoughts

April 1, 2016 | 4 min to read

The Fruits of Thought

What Is The Future For A Supermarket?

May 1, 2016 | 4 min to read

The Fruits of Thought

Local Food Safety Risk Not To Be Ignored

June 1, 2016 | 3 min to read

The Fruits of Thought

Perspective Needed On Current State Of The World

July 1, 2016 | 4 min to read

The Fruits of Thought

Smoke-and-Mirror Retailing

August 1, 2016 | 4 min to read

The Fruits of Thought

Why Industry Relationships Matter

September 1, 2016 | 4 min to read

The Fruits of Thought

Right Man For The Right Time

October 1, 2016 | 4 min to read