California’s Vallarta Supermarkets Celebrates 40 Years in 2025

Since its founding in 1985, Vallarta Supermarkets has grown from a small, family-run carnicería (butcher shop) in Van Nuys, CA, to a beloved supermarket chain with over 59 locations across California.

Established by the Gonzalez family, Vallarta was built on a commitment to providing high-quality, authentic products that celebrate the rich traditions of Mexico and Latin America.

What began as a specialty meat market quickly turned into a wide range of fresh and traditional offerings, from produce and tortillas to cevichería and juice bars. Through dedication to customer service, integrity, and community engagement over the past 40 years, Vallarta prides itself on being a trusted destination for families seeking fresh, authentic ingredients.

With more than 8,000 team members, Vallarta still honors its founding principles, while evolving to meet the needs of the diverse communities it serves. For 40 years, Vallarta Supermarkets has been more than a grocery store — it has been a pillar of community, culture and tradition.

Produce has played a crucial role in Vallarta Supermarkets’ success and longevity over the past 40 years, helping the brand become a trusted staple in the communities it serves. Fresh fruits and vegetables are at the heart of Latino cuisine and culture, making high-quality produce essential to Vallarta’s mission of serving its customers with authenticity and excellence.

Vallarta sources its produce from both local U.S. growers and premium farms worldwide to ensure the best selection and freshness. From everyday necessities and seasonal Latino favorites to exotic fruits and the latest market innovations, Vallarta offers a wide selection of certified organic and ethically farmed options at competitive prices.

From traditional staples, like tomatillos, chiles and plantains, to seasonal favorites, the supermarket helps families maintain culinary traditions, while also promoting health and wellness.

Vallarta’s commitment to sourcing diverse, high-quality produce has helped foster customer loyalty and reinforce the brand’s reputation for excellence.

Beyond simply offering fruits and vegetables, Vallarta Supermarkets engages with the community through special promotions and partnerships with local farmers and suppliers. This focus on freshness, cultural connection, and community-centered service has been instrumental in Vallarta’s growth and continued success over the past four decades.