RUBYRED KIWIFRUIT

ZESPRI, NEWPORT BEACH, CA

November 6, 2025 | 1 min to read

SHORT BIO

In spring 2025, a new fruit made its grand entrance to the U.S. fruit aisle, Zespri RubyRed Kiwifruit.

With its striking red interior and irresistible berry-sweet taste, the vibrant kiwifruit brought fresh new flavors and variety to consumers’ fruit bowls. After more than two decades of precision breeding, this new cultivar is a testament to dedication to innovation and marks a bold step forward in evolving the kiwifruit category to inspire and delight a new generation. Zespri RubyRed Kiwifruit is high in antioxidant Vitamin C. It also includes anthocyanins, the natural plant nutrients that give its vibrant red color.

Zespri strategically launched RubyRed on the West Coast as a limited-time offering to test and learn. This limited trial allowed Zespri to carefully monitor and understand supply chain performance, shopper demand and consumer perceptions — all while maintaining high-quality standards. RubyRed is available earlier in the season, helping to extend the New Zealand Kiwifruit season.