COLLARD GREENS DIP
WP RAWL, PELION, SC
November 6, 2025 | 1 min to read
SHORT BIO
WP Rawl’s Collard Dip is a first-of-its-kind innovation, bringing collard greens to consumers in a completely new form.
Inspired by a cherished family recipe developed over two decades ago, this creamy, savory dip was a fan favorite at countless events and tastings. After years of requests and overwhelmingly positive feedback, WP Rawl made the decision to produce and bring it to market, delivering a unique twist to the Southern staple.
Collard greens have long been a nutrient-packed leafy green with strong cultural roots, but consumer usage outside of traditional cooked dishes has been limited. This product reimagines collards as a flavorful, snackable, and party-ready dip — meeting consumers where they are with convenience, taste, and health in mind. The launch of the Collard Dip not only opens new doors for collard consumption, but it also aligns with growing trends in plant-forward eating, regional flavor exploration, and comfort foods with a story.
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