Produce For Kids
Power Your Lunchbox Pledge Objective: Encourage families and classrooms to start the school year off on the right foot through pledging to pack healthier lunches/making… Read More
Power Your Lunchbox Pledge Objective: Encourage families and classrooms to start the school year off on the right foot through pledging to pack healthier lunches/making… Read More
Be an Artichoke Adventurer Objective: To generate consumer awareness for Ocean Mist Farms artichokes; engage shoppers, artichoke club members and retailers nationwide; prompt purchase; increase… Read More
Scoring Mangoooals for the Win! Objective: To increase mango consumption and strengthen consumer education to break some of the main barriers of mango purchase awareness,… Read More
Summer Grilling Promotion Objective: To promote a summer grilling option while increasing produce and veal consumption. Campaign: The Mushroom Council partnered with the Cattlemen’s Beef… Read More
Holidazzle Winter Campaign 2015 Objective: Capture consumers’ attention for Simply Artisan Reserve Cheeses, Litehouse Dressings and Dips, as well as Cheese & Herbs with holiday-themed… Read More
The Return of the Idaho Potato Field Force Objectives: The trade initiative aimed to increase retailer support for Idaho potatoes, thus driving volume and growing… Read More
Cranberry Friendsgiving Photo Contest Social Media Campaign Objectives: To reach the Millennial audience and drive cranberry consumption, the Cranberry Marketing Committee launched a strategic social… Read More
I’m Perfect Program Objectives: Columbia Marketing International’s (CMI) imperfect fruit program was designed to make imperfect fruit available to consumers and retailers that are more… Read More
#BigGameAdd Objectives: Encourage retailers to be a part of Super Bowl “buzz” without the enormous expense of advertising. Garner significant awareness of and engagement with… Read More
Retailers get consumers excited by creating a sales-driven product display with custom point-of-sale materials and recipes. Celebrating its 25th anniversary this year, Idaho Potato Commission… Read More