25th Annual Masters of Merchandising: SUNKIST GROWERS

April 4, 2026 | 3 min to read

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CITRUS

BEST MERCHANDISING TIPS

Lead with lifestyle: Use signage to highlight citrus’ role in snacking, immunity, and mood-boosting flavor — especially important to younger, health-conscious shoppers

Build with story and stature: Layer bold bins with header cards that speak to flavor, origin, sustainability, and community impact

Feature grower connection: The Grower Series bin and towers drives emotional engagement and reminds shoppers where their fruit comes from

Think modular: Sunkist bins are designed for quick resets and secondary placements near wellness zones, checkout, or meal kit areas

CATEGORY MANAGEMENT

Optimize pack mix and promotional cadence to meet seasonal demand and evolving shopper behavior. Branded programs such as Cara Cara and Mandarins continue to grow among Millennial and Gen Z consumers, with storytelling, convenience, and premium organics influencing assortment strategies.

DISPLAY IDEAS

This year’s display lineup features vibrant, color-forward bins designed to drive impulse and support variety differentiation across the citrus set. Retailers can choose from:

“Snack with a Smile” Mandarin bins and NBCF Pink-Ribbon Cara Cara bins, both with header cards
Branded lemon and specialty variety displays to boost seasonal trade-ups

Grower Series bin and towers displays featuring the stories and portraits of Sunkist’s family growers, creating a deeper emotional connection at point-of-sale

Quarter bins are optimized for waterfall displays, great for high traffic placement and highlighting XL fruit

Holiday Town™ 10-lb cartons for end-caps or grab-and-go citrus displays during key winter resets

All bins are modular and built for in-store flexibility

STORYTELLING AT SHELF DRIVES CITRUS SUCCESS

Sunkist Growers continues to innovate at retail by combining premium citrus offerings with high-impact in-store storytelling. As a cooperative of multigenerational farmers, Sunkist brings unmatched authenticity to the produce department — and in 2026, that message is stronger than ever. With category growth in branded programs such as Cara Cara oranges and Sunkist Cali™ Mandarins, plus merchandising tools tailored to seasonal trends and shopper demand, Sunkist is helping retailers meet consumers where they are: seeking wellness, convenience, and story-led freshness.