Famous Software: Supporting the Fresh Produce Industry for 50 Years

A native of California’s central valley, Wayne Holm began his technology career during the Vietnam War, when he served in the data processing unit at the Pentagon. After completing his military service and an accounting course at Fresno City College, Holm continued expanding his technological expertise by coding accounting systems for local companies.

Eventually, Holm branched out on his own and joined forces with John Dietz and Harvey Kuffner to create what is today, Famous Software LLC.

“Our founder, Wayne Holm, was just a country kid with a dream and an entrepreneurial spirit,” says Kirk Parrish, managing partner. “Wayne, Harvey and John understood that their success depended on establishing a strong partnership with their customers. By listening to their challenges and developing solutions to address those needs, they were able to build trust that achieved mutual success. Those principles created a solid foundation for growth and is why we’ve been in business for over 50 years.”

Today, Famous Software is still headquartered in Fresno, CA, with a staff of more than 80 employees.

“We have been, and always will be, dedicated to supporting the fresh produce industry,” says Heather Hammack, president. “Famous ERP is purpose-built to meet the unique needs of the industry we serve. Our team has a passion for fresh produce, and our customers rely on us to help them solve tough challenges.”

Famous Software’s diverse customer base includes distributors, wholesalers, growers, packers, shippers, exporters, brokers and labor contractors across North America.

“We believe in culture, and we believe in Famous’ culture,” says Anthony Serafino, president of EXP Group in North Bergen, NJ. “We feel that if you are going to partner with a company, the synergies of both should align. Famous checks all the boxes for us.”

With more than 1,500 installation sites and over 20,000 users, Famous is one of the leading technology providers in the fresh produce industry.

Throughout 2025, Famous Software will be celebrating its 50th anniversary in a variety of different ways, including leveraging a new, celebratory logo.

“For 50 years, Famous Software has been dedicated to empowering the fresh produce industry with innovative solutions, strong partnerships, and a passion for our customers’ success,” says Hammack. “We take pride in our team’s achievements and our ongoing commitment to supporting our customers’ growth. The core values established by our founders in 1975 continue to guide our business, and we remain grateful for their enduring devotion to our company and industry.”