37th Annual Marketing Excellence Award Winner: Ontario Greenhouse Vegetable Growers

August 12, 2025 | 1 min to read

Submit release Save for later

In this article:

The OGVG Greenhouse Goodness Digital Campaign effectively engaged consumers through a content-driven strategy promoting Greenhouse Grown vegetables. The user-friendly microsite offered recipes and brand ambassador connections, while social media boosted awareness on platforms like Facebook and Instagram. The campaign achieved a remarkable 450% performance increase, attracting 279,841 visitors and 323,885 sessions on seasonal landing pages, where 977,537 events were tracked, demonstrating strong user interaction with the content.

PROMOTION

Greenhouse Goodness Digital Campaign

STRATEGY

The OGVG Greenhouse Goodness Digital Campaign leveraged a comprehensive content-focused strategy to engage consumers and promote the benefits of “Greenhouse Grown” vegetables. A key component was the Greenhouse Goodness microsite, developed to create a user-friendly experience where visitors could explore the benefits of greenhouse vegetables, find easy-to-make recipes, and connect with brand ambassadors. Social media played a role in driving engagement, with curated content spreading awareness across platforms like Facebook and Instagram. The campaign used multi-channel advertising, including digital ads and print media.

RESULTS

The Greenhouse Goodness campaign had a 450% performance increase in seasonal comparison to the previous year, with 279,841 visitors to the unique seasonal landing pages that offered curated recipes on interactive tables, children’s activities, influencer partnership showcases and educational posters. The landing pages received 323,885 total sessions on the site, during which 977,537 events were tracked, indicating an average of three events per session.