37th Annual Marketing Excellence Award Winner: Gotham Greens
August 12, 2025 | 1 min to read
Gotham Greens collaborated with Sesame Workshop to promote plant-based eating among families through a memorable campaign featuring beloved Sesame Street characters. The initiative, which includes a limited-edition salad line like Cookie Monster Crunch Lettuce and Oscar the Grouch's Butterhead Lettuce, aims to inspire enjoyment in eating greens. Through various marketing channels, including social media and public relations, Gotham Greens fosters fun cooking experiences, leading families to adopt healthier, greener meal choices.
PROMOTION
G is for Greens
STRATEGY
Gotham Greens partnered with Sesame Workshop to encourage families to eat more plants and learn about cooking in fun, convenient and memorable ways. By tapping into nostalgia and joy, the collaboration aims to inspire kids and adults to embrace eating their greens by incorporating fresh, greenhouse-grown leafy greens from Gotham Greens into meals and snacks. The six-month, limited-edition packaged salad line and marketing campaign bring Sesame Street characters to meals: Cookie Monster Crunch Lettuce, featuring Cookie Monster; Crispy Green Leaf Lettuce, featuring Elmo; Butterhead Lettuce, featuring Oscar the Grouch; and Romaine Lettuce, featuring Big Bird. Gotham Greens brought the campaign to life across digital channels, social media, shopper marketing, influencer and field marketing, and public relations with giveaways, recipes, downloadable activity books, and gardening and planting guides.
RESULTS
This partnership inspires greener, more nutritious choices for kids’ meals and makes cooking more fun for families.
30 of 33 article in Produce Business August 2025
Have a story to share?
Take a place at Produce Business