2024 ANNUAL MASTERS OF MERCHANDISING: Giorgio Fresh Co.

MUSHROOMS

RECOMMENDED DISPLAY IDEAS

Usage of color at the retail shelf helps enhance the visibility of mushrooms amidst the array of fresh produce options. Utilize signage or packaging to introduce vibrancy to the display. Considering the importance of mushrooms as a fresh produce category, make sure they are prominently positioned within the department.

KEY VARIETIES

• Whites

• Portabella

• Baby Bella/Crimini

• Shiitake

• Oyster

SECONDARY VARIETIES

• Royal Trumpet

• Maitake

• Beech

MUSHROOM MONDAY

Encourage shoppers to get creative with mushrooms by providing helpful ideas and information. Utilize the Mushroom Council’s “Mushroom Monday” campaign promotions and point-of-sale materials to entice shoppers to incorporate more mushrooms into their weekly rotation. Mushrooms are not only full of flavor and extremely nutritious, they are also an eco-friendly food – making Mushroom Monday a
guilt free, culinary tradition to be embraced in their home kitchens.

DISPLAY AND PROMOTION RECOMMENDATIONS

Keep shelves stocked with fresh, high quality products. A clean, organized and visually appealing display of fresh mushrooms will entice shoppers to purchase. Mushrooms left on shelves for too long
will deter purchases. Promotions should be a primary focus as they drive sales, attract customers,
and help retailers differentiate themselves in the market. By strategically leveraging promotions, you can maximize the potential of mushrooms and create value for consumers and suppliers!

CROSS MERCHANDISING OPPORTUNITIES

As the warmer weather approaches, retailers should cross-merchandise mushrooms with other grilled
items to help inspire recipe ideas in shoppers’ minds. Ideal pairing items include steaks, burgers and grilling vegetables.

CARE AND HANDLING

Using Giorgio’s CARE Program will maintain the best mushroom quality:

• Cool the product to 34 degrees to provide maximum shelf life.

• Avoid spray misters and overstacking (three high maximum).

• Rotate the product to keep the display case fresh.

• Entice your customers by keeping the product attractive.

QUICK TIPS

To develop a signature fresh mushroom category, contact your Giorgio Fresh sales representative for
additional information.

Find these and other recipes at GiorgioFresh.com

GIORGIO FRESH CO.
347 June Ave., Blandon, PA 19510
610-926-2800 800-330-5711
www.giorgiofresh.com