The 16 winning entries in the Produce Business 37th annual Marketing Excellence Awards program are going beyond traditional marketing strategies to energize and elevate their brand’s presence in the fresh produce industry.

These produce marketers successfully reached consumers, created brand awareness, and increased sales through social media, media outreach, retailers, influencer events, advertising, mailers and other creative channels. Marketers in the produce industry let loose a little bit with their latest marketing efforts, creating unique brand storytelling moments, while having some fun in the process.

This year’s Produce Business 37th Annual Marketing Excellence Awards program celebrates breakthrough innovation, digital transformation and community engagement. These marketers ignited their brands through displays, social media, influencer partnerships, videos and other traditional and nontraditional paths.

Special thanks go to all the entrants for taking the time to submit and share the required material and results for judging. The record number of imaginative and compelling entrants made the judges’ task especially challenging, and we encourage those companies that did not win to apply next year. In celebration — and for inspiration and learning — the top 16 campaigns awarded with Marketing Excellence are presented below.

17 of 33 article in Produce Business August 2025