37th Annual Marketing Excellence Award Winner: Sun World International

August 12, 2025 | 1 min to read

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In this article:

Sun World International partnered with Giant Eagle Inc. and Sprouts Farmers Market for an omnichannel marketing campaign promoting AutumnCrisp and Ruby Rush Grapes. This initiative generated over 3.8 million impressions with Sprouts and 1.7 million with Giant Eagle, effectively heightening awareness and sales. Notably, Sprouts brand keywords achieved a click-through rate of 9.37%, while digital banners for Ruby Rush garnered over 110,000 impressions, showcasing the campaign's success in revitalizing interest in the table grape category.

PROMOTION

AutumnCrisp Grapes And Ruby Rush Grapes Retail Collaboration

STRATEGY

Sun World International collaborated with Giant Eagle Inc. and Sprouts Farmers Market for an omnichannel marketing campaign encouraging shoppers to sample and purchase AutumnCrisp and Ruby Rush Grapes. The goal was driving awareness and premiumization of the grapes.

RESULTS

Sun World’s collaboration with Sprouts Farmers Market resulted in more than 3.8 million impressions. Sun World’s collaboration with Giant Eagle resulted in more than 1.7 million impressions. These strategic partnerships with retailers continue to drive awareness, conversation and sales of AutumnCrisp and Ruby Rush grapes, shaking up the table grape category and inspiring consumers to look for branded produce. Sprouts brand keywords had highest click-through rate of 9.37%, which means those who searched for Sprouts-related searches had a higher likelihood of clicking the ad. Ruby Rush digital banners across Giant Eagle’s website engaged shoppers, driving more than 110K impressions. Programmatic display ads drove more than 500K impressions.