PROMOTION

Nationwide Dietitian & Media Campaign to Support Retailers

STRATEGY

Natural Delights launched an effective media campaign by partnering with media dietitians to host more than 40 local and national TV segments. These segments capitalized on seasonal flavor trends and expert health insights to showcase how Natural Delights products can be used in everyday snacks and meals. By featuring retail availability on-air, the campaign helped drive consumer interest in key markets and boosted sales across all major retail partners. In addition to broadcast outreach, the brand engaged consumer media throughout the year to promote new innovations, including Medjool Date Strips with Tajín and Organic Coconut Mini Medjools, alongside its core products — most focused on driving growth with organics. These personalized media connections led to high-impact placements in top-tier outlets, significantly amplifying brand awareness and credibility.

RESULTS

The media segments resulted in 5.9 billion impressions and had an advertising equivalency of $4.3 million in value. Additionally, the brand is up 13% YOY in sales, with a 147% increase in organic product sales — one of the key goals in this campaign.

25 of 33 article in Produce Business August 2025