37th Annual Marketing Excellence Award Winner: Natural Delights
August 12, 2025 | 1 min to read
Natural Delights launched a successful media campaign, partnering with dietitians to create over 40 TV segments that highlighted seasonal flavors and health insights. This initiative not only showcased how to incorporate their products into everyday meals but also featured retail availability, driving consumer interest and boosting sales. The campaign generated 5.9 billion impressions valued at $4.3 million, resulting in a 13% year-on-year sales increase and a remarkable 147% rise in organic product sales.

PROMOTION
Nationwide Dietitian & Media Campaign to Support Retailers
STRATEGY
Natural Delights launched an effective media campaign by partnering with media dietitians to host more than 40 local and national TV segments. These segments capitalized on seasonal flavor trends and expert health insights to showcase how Natural Delights products can be used in everyday snacks and meals. By featuring retail availability on-air, the campaign helped drive consumer interest in key markets and boosted sales across all major retail partners. In addition to broadcast outreach, the brand engaged consumer media throughout the year to promote new innovations, including Medjool Date Strips with Tajín and Organic Coconut Mini Medjools, alongside its core products — most focused on driving growth with organics. These personalized media connections led to high-impact placements in top-tier outlets, significantly amplifying brand awareness and credibility.
RESULTS
The media segments resulted in 5.9 billion impressions and had an advertising equivalency of $4.3 million in value. Additionally, the brand is up 13% YOY in sales, with a 147% increase in organic product sales — one of the key goals in this campaign.
25 of 33 article in Produce Business August 2025