2024 ANNUAL MASTERS OF MERCHANDISING: Envy Apples
October 28, 2024 | 3 min to read
The article emphasizes the importance of premium apple varieties like Envy to enhance sales, highlighting effective promotional strategies such as branded display bins, cross promotions, and in-store demos. It notes that 90% of consumers shop for groceries in-store, and 49% of apple consumers seek both in-store and online promotions. With 48% of households consuming apples multiple times a week, captivating displays and digital ads can drive impulse purchases and cater to diverse market demands.
APPLES
Growing Value and Volume in Premium Apples
Premium Variety Focus Promotions to best drive sales.
Choose Envy, the variety outgaining household penetration and share.
Utilize these Exponential Merchandising Game Changers:
• Branded Display Bins with Single Apples, Packs or Pouch Bags
• Cross Promotions, leading to Shoppable Recipes
• Demos to include savings offers, recipe cards and newsletter sign ups
• Digital ADs and Email Campaigns
Driving Incremental Sales by Turning Insights into Action
90% CONSUMERS DO MOST OF THEIR GROCERY SHOPPING IN STORE
49% APPLE CONSUMERS LOOK FOR BOTH IN-STORE & ONLINE PROMOTIONS WHEN SHOPPING
48% APPLES ARE CONSUMED 2-3X PER WEEK IN A HH
Ensures catering to different market demands — Surprise and delight your shoppers with spectacular displays, digital ADs and demos, prompting impulse purchases!
ENVY APPLES
https://envyapple.com/us/contact/
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