36th Annual Marketing Excellence Award Winner: Goldenberry Farms
PROMOTION Sweet Sugar Mango — “Small, Sweet, and Easy to Eat!” STRATEGY The creative team at Goldenberry Farms was challenged to design a campaign to… Read More
36th Annual Marketing Excellence Awards
36th Annual Marketing Excellence Award Winner: Fresh Farms
PROMOTION Taste to Believe STRATEGY The Taste to Believe campaign showcased a wide selection of grape varieties, especially the popular candy line, including Cotton Candy,… Read More
36th Annual Marketing Excellence Award Winner: Fresh Express
PROMOTION HealthyGameDay STRATEGY In 2023, Fresh Express launched its first-ever Healthy Game Day promotion to help sports fans create a winning game day spread. The… Read More
36th Annual Marketing Excellence Award Winner: California Avocado Commission
PROMOTION What’s Inside a California Avocado STRATEGY The “What’s Inside a California Avocado” marketing campaign worked alongside retail support activities, including signage, display bins and… Read More
36th Annual Marketing Excellence Award Winner: Bako Sweet
PROMOTION Heart Healthy Campaign STRATEGY The “Heart Health Month” campaign, running throughout February, strategically leveraged the alignment of American Heart Health Month and National Sweet… Read More
Leading the Way: 36th Annual Marketing Excellence Awards
The 15 winning entries in the Produce Business 36th Annual Marketing Excellence Awards program are leading the way in marketing for the fresh produce industry…. Read More