PROMOTION Zespri KiwiBrothers — Taste the Obsession STRATEGY The “Taste the Obsession” campaign introduced iconic brand characters, the Zespri KiwiBrothers. The dynamic duo made their… Read More
PROMOTION AutumnCrisp Grapes Retailer Pilot Program STRATEGY As part of its ongoing commitment to and investment in its global licensee community and its retail partners,… Read More
PROMOTION Stemilt Apples Chicagoland Takeover STRATEGY In spirit of National Random Acts of Kindness Month in February, Stemilt partnered with Jewel Osco to create a… Read More
PROMOTION Garfield, The Movie STRATEGY The Pear Bureau Northwest (USA Pears) partnered with Sony Movies, and created a partnership for Garfield, The Movie in Mexico…. Read More
PROMOTION Windsor Airport Takeover STRATEGY Ontario’s greenhouse sector has over 4,000 acres of greenhouses dedicated to cucumber, tomato and pepper farming. This sector not only… Read More
PROMOTION Give Your Summer a Cherry Glow STRATEGY The cherry glow promotion introduced the health and beauty benefits of cherries to increase Northwest cherries consumption… Read More
PROMOTION Bob for Apples from New York and The Big Flavor STRATEGY The New York Apple Association launched a new official spokesperson, or spokespuppet, in… Read More
PROMOTION Slice of Happy Project STRATEGY The primary goal of the National Watermelon Promotion Board (NWPB) is to increase awareness of and interest in the… Read More
PROMOTION Mushroom Monday STRATEGY Mushrooms are having a moment, and in 2024, the Mushroom Council decided it was time to give this moment a name…. Read More
PROMOTION Influencer Engagement STRATEGY To highlight new greenhouse openings in Texas and Georgia and expanded distribution in Southern California, Gotham Greens executed an influencer engagement… Read More
