35th Annual Marketing Excellence Award Winner: Honeybear Brands
Promotion Pazazz Apple Healthy to the Core Strategy In collaboration with the American Institute For Cancer Research (AICR) and Celebrity Chef (and cancer thriver) Elle… Read More
Promotion Pazazz Apple Healthy to the Core Strategy In collaboration with the American Institute For Cancer Research (AICR) and Celebrity Chef (and cancer thriver) Elle… Read More
Promotion AltaMed HealthCare and Fresh Avocados — Love One Today Strategy Fresh Avocados — Love One Today, Hass Avocado Board’s (HAB) resource for telling avocado’s… Read More
Promotion Growing America’s Farmers Strategy G&R Farms hosted its annual cause marketing campaign, Growing America’s Farmers, in 10 national and regional retailers, May 1 through… Read More
Promotion Farmworker Awareness Week Strategy Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer advocacy groups, celebrated… Read More
Promotion Official Apple of the Buffalo Bills — Get New York Eating SnapDragon Apples (Year 1) Strategy 2023 marked the first year of a multi-year… Read More
Promotion 2022 California Avocado Consumer Trade Marketing Strategy The California Avocado Commission (CAC) supported retail partners by creating custom consumer trade programs. CAC met with… Read More
Promotion Follow The Sun Booth Exhibit Strategy BrightFarms, an indoor farming company and provider of locally grown packaged salads, currently operating an expanding network of… Read More
Originally printed in the August 2023 issue of Produce Business. The winning entries in the Produce Business 35th Annual Marketing Excellence Awards program all had… Read More