Masters of Merchandising: Avocados from Colombia

Merchandising Avocados from Colombia: A Guide for Fresh Produce Retailers

Avocados from Colombia have become a staple in the fresh produce section and have been experiencing triple digit growth thanks to the consistent Hass avocado quality and flavor consumers have come to expect. Beyond their delicious taste, Avocados from Colombia represent a commitment to sustainability and community development, making them a standout choice for retailers looking to meet the demands of today’s demanding consumers that vote with their wallet and make more values based decisions when they shop.

The growing importance of avocados at retail cannot be underscored. This high value, high-demand product consistently attracts health-conscious and trend-savvy shoppers, making avocados a key driver of foot traffic and repeat purchases.

Recommended Display Ideas

• Create Abundance: Use large, tiered displays to showcase avocados prominently. A pyramid display evokes freshness and abundance.

• Seasonal Themes: Rotate displays to reflect seasonal promotions, such as summer barbecues or holiday entertaining.

• Integrated Displays: Position avocados near complementary products like salsa ingredients or salad greens.

Point of Purchase/Signage

Educational Signage: Include signage that educates shoppers about the benefits of Avocados from Colombia, emphasizing sustainability and quality.

Shelf Talkers: Use themed shelf talkers to highlight different recipes and eating occasions.

Iron Man Sign: Add new signs bringing “flavor” to the fore front.

Promotional/Advertising Ideas

• In-Store Promotions: Run “Buy More, Save More” deals, such as discounts on multiple purchases and offer both bags and bulk avocados.

• Social Media Campaigns: Highlight Avocados from Colombia on your social channels to highlight richer background stories and connect with consumers.

• Sampling Events: Offer avocado tastings paired with other products like chips, dips, or bread.

Ripeness Recommendations

Color and Feel: Train staff to sort avocados by ripeness: bright green for firm, ready-in-a-few-days; dark green to black for ready-to-eat.

Ripeness Rotation: Maintain a well-balanced display with avocados at different ripeness levels to meet various shopper preferences. Always rotate stock to ensure freshness and minimize waste.

Display Care and Handling

• Gentle Placement: Avoid overstocking or piling avocados to prevent bruising.

• Temperature Control: Keep displays at the ideal temperature of 68-75 °F to maintain freshness.

• Daily Maintenance: Remove overripe or damaged fruit promptly to maintain visual appeal.

Backroom Receiving and Preparation Procedures

Avocados from Colombia often come from farms committed to sustainable practices and community development. As a newer agroindustry, a clear set of Best Practices for Handling has been established to maintain the highest standards of quality. Work closely with your avocado partner to guarantee the right fruit and ripeness for your business.

• Inspect Upon Arrival: Check for firmness, color, and any signs of damage or over-ripeness.

• Storage Guidelines: Store avocados at 40°F in a well-ventilated area.

• Pre-Ripening: Consider working with your supplier to source pre-ripened avocados for immediate display.

Cross-Merchandising Opportunities

• Salsa Station: Pair avocados with tomatoes, onions, and cilantro for a DIY salsa station.

• Breakfast Pairings: Display near fruit, bread, and smoked salmon for breakfast ideas.

• Healthy Snacks: Place avocados alongside chips, crackers, or hummus for snack solutions.

Promotional Storytelling

Avocados from Colombia come with a compelling backstory. Avocados play an important role in rebuilding economic and community vitality in Colombia.

Highlight Country of Origin Themes: Include recipes or culture compliments

Showcase the People Behind the Fruit: Work with Avocados from Colombia to highlight the people and places that grow a nutritious superfood.

Colombia Avocado Board
1060 Woodcock Rd. Orlando, FL 32803
+ 1 407-739-3491
https://avocadoscolombia.com
[email protected]