2025 Masters of Merchandising: Earthbound Farm

IMPORTANCE OF ORGANICS

As health and wellness trends continue to expand interest in “better for you and the planet” products, retailers who prioritize high-quality, organic greens will provide value to this expanding shopper base. Organic salads attract the premium shopper, leading to larger basket sizes and more profitability for retailers. Earthbound Farm brand shoppers deliver the highest basket ring exceeding conventional salads and other national organic brands. Unique, flavor-forward items such as Earthbound Farm’s Limited Harvest Wild Red Arugula have increased organic sales by expanding sales of arugula. As more organic consumers continue to seek convenience from salad kits, Earthbound Farm is expanding its salad kit offering to include three new organic salad kits with dressings made with 100 percent organic avocado oil.

Merchandising Tips

• Merchandising organic salads effectively can boost sales and encourage repeat purchases. Maximize sales by placing Organic Salads in high-visibility locations within the refrigerated produce section.

• A well-stocked and organized display enables shoppers to easily find their favorite blends and identify new innovative products.

• Utilize color blocking and tiered shelving to create a visually appealing arrangement that highlights the
• vibrant freshness and variety of the greens. Earth bound Farm packaging is designed to create an impactful, eye-catching destination for Organics that eases shopability for consumers.

Driving Awareness & Conversion

Eye catching in-store signage, coupled with comprehensive,digital retail media programs, plays a crucial role in keeping organic salads top of mind for category shoppers while also enticing new households to the category.Through precise behavioral and interest based targeting, Earthbound Farm is able to serve relevant content to the appropriate audience at the right time.

Earthbound Farm leverages in-store digital displays to educate shoppers on the benefits of its products and new plant-based packaging.

Sustainable Packaging

According to Nielsen NIQ Research, U.S. consumers hold brands, themselves and retailers to be most responsible for sustainable progress. By making sustainability an integral part of the produce aisle, retailers can drive sales, shopper trust, and long-term loyalty while reducing environmental impact.

Earthbound Farm brand is pioneering the sustainable packaging charge in the fresh greens industry introducing plant-based trays made from recycled plant fibers. This new tray is designed to deliver the freshest greens while using 95 percent less plastic than the standard clamshell package. This plastic-free, H2R-certified recyclable tray can be placed directly into the recycling bin once the lidding film is removed, making it easier for shoppers to make an eco-friendly choice.

Independent research showed that 92 percent of organic salad consumers surveyed were interested in purchasing the plant-based package developed by Earthbound Farm brand.

Social Media Strategy & Influencer Marketing

Social media and influencers are vital in raising both awareness and driving conversion for organic products. Social media platforms are a valued direct line of communication with Earthbound Farm’s loyal customers to share its brand story through relevant and engaging content including recipes, cooking tips, and behind-the-scenes looks at how the products are grown. Through shoppable posts, both influencers and brand content can drive consumers seamlessly to purchase with just one click.

Category Management

Through its Category Insights team, Earthbound Farm brings the expertise to optimize category assortment, maximize sales and shelf-efficiency.

EARTHBOUND FARM
150 Main Street, Salinas, CA 93901
866-675-6120
www.earthboundfarm.com