2025 Masters of Merchandising: Ciruli Brothers, LLC

Whether you are a seasoned industry pro or just joining the trade, read on for tips and resources to become a master mango merchandiser and accelerate category revenue. The formula to success is unique to your needs and depends on many factors.

Mangos 101

Assortment should focus on these areas:

• Availability: Mangos are available year-round with Mexico being the primary supplier between February to September.

• Domestic Production: Limited to select areas of Puerto Rico, California, Hawaii, and Florida.

• Growth Potential: Although widely produced worldwide and hailed the ‘king of fruits,’ U.S. mango consumption per capita is only 3.7 lbs. (USDA Economic Research Service). This is the equivalent of just a few mangos!

• Variety: Hundreds of varieties exist, yet only a dozen or so are offered in the U.S. Factors like size, color, shape, taste, and nutrient composition can vary by variety.

• Ripeness: The best gauge for maturity is firmness. Not all varieties change color as they ripen.

• Temperature Guidelines: To hold ripeness, store between 52-55F. To ripen, keep between 65-70F. Never store below 52F to avoid compromising quality, flavor, and sales.

Creative Displays

• Display abundantly in high traffic areas.

• Offer fruit at different ripeness stages, with softer fruit on top, and firmer fruit on bottom.

• Avoid stacking displays too high to prevent bruising.

• Promote multiple varieties between April and June.

• Do not mist or refrigerate mangos.

• Offer bulk fruit and specialty packs for value pricing.

• Mangos pair well with different products. Cross merchandise with other produce items, seafood, poultry, meat, and certain spirits.

• Rotate very ripe fruit for in-store sampling or fresh-cut packs to offset shrink.

• Use available POS resources.

Find The Right Partner

One of the most important success factors in growing mango sales means having the right supply chain partner. Your supplier should provide the right variety, quality, and timely information during the year so you can make better-informed decisions about pricing and promotions.

Focus On Quality and Flavor

We believe a natural blooming cycle coupled with a proper pruning program allows trees to flower and develop exceptional quality fruit. When we support nature’s way, trees are healthier, canopies are fuller, and this results in tree-ripened mangos that are high in brix with the proper acidity. This is essentially Mother Nature’s recipe for better tasting, fragrant, and flavorful mangos.

With Ciruli Brothers, you can expect superior quality mangos that are uniformly packed in display-ready packaging designed with the consumer in mind.

CIRULI BROTHERS, LLC
CiruliBrothers.com
ChampagneMango.com
[email protected]