2025 Masters of Merchandising: Bako Sweet

Sweet potatoes are a staple ingredient shoppers look for year-round with peak seasonal interest around holidays such as Easter. Engaging displays, cross-merchandising, and digital integration can enhance shopper experiences and drive sales.

DISPLAY IDEAS

Sweet potatoes are a versatile and nutritious addition to any meal.

• Primary Display: Feature a well-stocked, central display with a full product line, including tray packs, bagged, and bulk options, to give shoppers a variety of choices.

• Secondary Displays: Use high-graphic display bins in strategic areas, such as near fresh vegetables, salad kits, or protein sections, to encourage impulse purchases.

• Seasonal Promotions: Position Bako Sweet Single Sweets near Easter displays, for example. These multi-colored sweet potatoes make a fun addition to seasonal baskets and brunch spreads.

Take advantage of Bako Sweet’s vibrant packaging and high-graphic shippers to create eye-catching displays that highlight key trends and seasonal promotions.

BOOST SALES WITH CROSS-MERCHANDISING

Help shoppers see the possibilities of sweet potatoes by merchandising them alongside complementary ingredients:

• BBQ Season: Place tray packs near grilling items like marinated meats and BBQ sauces.

• Healthy Eating Trends: Display alongside Mediterranean Diet staples like olive oil, chickpeas, and fresh herbs.

• Breakfast Inspiration: Merchandise near eggs, bacon, and pancake mixes to promote sweet potato-based breakfast recipes.

CATEGORY MANAGEMENT BEST PRACTICES

Retailers can maximize sweet potato sales by ensuring strong visibility and strategic placement in stores:

• Timing is Key: Set up Easter-themed displays by mid-March to capture early holiday shopping traffic.

• Leverage Store Fixtures: Use secondary displays and shipper programs to keep sweet potatoes top of mind for shoppers.

• Educate on Health Benefits: Sweet potatoes are incredibly nutrient-dense, certified Heart Healthy by the American Heart Association, and an excellent source of fiber which makes them an ideal part of every meal.

• Encourage Impulse Buys: Highlight the versatility of sweet potatoes with in-store demos to showcase how easy they are to incorporate into every eating occasion.
  
  By implementing these merchandising strategies, retailers can enhance the shopping experience, drive sales, and encourage people to Sweeten Your Everyday™.

Bako Sweet
661-858-1075 x818
[email protected]
BakoSweet.com