The Cherry Industry Administrative Board (CIAB) and Cherry Marketing Institute (CMI), Traverse City, MI, have named Amy Cohn as the new industry president. In her new role, Cohn will serve all tart cherry industry members by providing oversight and insight on CIAB’s national promotion, health research and education programs, working in collaboration with the U.S. Department of Agriculture.

A seasoned expert in food and nutrition leadership, strategy and communications, Cohn will also lead CMI in its role as a voice and advocate of the tart cherry industry.

A registered dietitian for more than 25 years, Cohn joins after 17 years at General Mills, where she most recently was senior manager, Portfolio Nutrition and External Affairs, U.S. Cereal.