Texas Onion Industry Highlights Season Wins

The Texas International Produce Association, Mission, TX, announces the TX1015 Sweet Onion season was successful. Innovative marketing activities, such as an online social influencer program, sweepstakes, restaurant week promotion, and KSAT TV partnership, drew a larger audience, empowering people to support local foods.

An influencer program was key to reaching Millennial and younger age brackets. The total reactions including views, likes, comments, shares, and engagement was 343,165.

The third annual Restaurant Week returned to the Rio Grande Valley, with 17 food trucks and restaurants that created dishes using the TX1015 Sweet Onion. Online promotions for the event and public voting garnered a 2,200.7% increase in brand awareness.

The team also released a cookbook titled “Sweet Flavors of The Lone Star State.”

For the second year in a row, David Elder, host of “Texas Eats,” created an on-air segment, along with social posts highlighting the TX1015 Sweet Onion.

This work was funded, in whole or in part, by the U.S. Department of Agriculture-Agriculture Marketing Service under the Specialty Crop Block Grant administered by the Texas Department of Agriculture.