Michigan Asparagus Wraps Up Successful Season

The Michigan Asparagus season concluded one week earlier than usual, with ample volume available for summer festivities. To drive sales, the Michigan Asparagus Advisory Board (MAAB), Dewitt, MI, enacted marketing strategies, including retail promotions, influencer marketing and digital campaigns that further emphasized the importance of buying local and how that translates into supporting communities, one spear at a time.

The MAAB worked with eight key retailers across the Midwest, making a significant investment in digital campaigns, point-of-sale, and in-store demos to drive the locally grown/locally sourced messaging home