Giumarra Launches Co-Branded Thx! Green Kiwifruit Supporting Farmworker Dreams

The Giumarra Companies, Los Angeles, CA, launched its California-grown kiwifruit co-branded with Thx!, an award-winning social impact program. Now available in Nature’s Partner-branded consumer pack clamshells, this collaboration offers shoppers the opportunity to enjoy fresh, green kiwifruit while directly supporting farmworker dreams.

For the initial launch, each package features a Thx! sticker highlighting Nicolás, a farmworker whose dream of buying a computer to help his grandchildren with their homework is made possible through consumer purchases of the kiwifruit. By scanning the sticker’s QR code, shoppers can learn more about Nicolás’ dream and see the tangible impact of their support.

The kiwifruit is currently available at select club stores and grocery retailers in the western U.S., with plans to expand into new markets and feature additional farmworker dreams.