California Prunes Enjoy Continued Success in Asia

California-origin prunes are particularly prized by consumers across Asia for their premium taste, versatility and nutritional benefits — attributes that the California Prune Board (CPB) regularly highlights in through-the-line campaigns, targeting both new and existing audiences. The board’s marketing efforts continue to secure a strong presence for its prunes in both Japan and South Korea.

In Japan, California prunes’ biggest export market, the CPB has leveraged the power of both TV and digital, with its most recent advertising campaign airing last autumn to 100 million consumers.