Masters of Merchandising: GIORGIO FRESH

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RECOMMENDED DISPLAY IDEAS

Color is critical. Use signs or packaging to add color to your display to help the mushrooms stand out in produce departments that are filled with vibrant colors and other eye-catchers. As a produce destination category, mushrooms warrant a prominent location in the produce department.

KEY VARIETIES

• Whites
• Portabella
• Baby Bella/Crimini
• Shiitake
• Oyster

SECONDARY VARIETIES

• Enoki
• Royal Trumpet
• Maitake
• Beech

THE BLEND

Engage the shopper with helpful ideas and information. Utilize The Mushroom Council’s “Trend to Blend” campaign promotions and point-of-sale materials to encourage shoppers to blend mushrooms into popular recipes, including meatballs, tacos, burgers, lasagna and pasta sauces for healthy, economical meal options.

DISPLAY RECOMMENDATIONS

Keep shelves stocked with fresh, high-quality products. A clean, organized and visually appealing display of fresh mushrooms will entice shoppers to purchase. Mushrooms left on shelves for too long will deter purchases.

DISPLAY CARE AND HANDLING

Using Giorgio’s CARE Program will maintain the best mushroom quality:

• Cool the product to 34 degrees to provide maximum shelf life.

• Avoid spray misters and over-stacking (three high maximum).

• Rotate the product to keep the display case fresh.

• Entice your customers by keeping the product attractive.

CROSS-MERCHANDISING OPPORTUNITIES

As the warmer weather approaches, retailers should cross-merchandise mushrooms with other grilled items to help inspire recipe ideas in shoppers’ minds. Ideal pairing items include steaks, burgers and grilling vegetables.

QUICK TIPS

To develop a signature fresh mushroom category, contact your Giorgio Fresh sales representative for additional information.

Find these and other recipes at GiorgioFresh.com

GIORGIO FRESH CO.
347 June Ave., Blandon, PA 19510
610-926-2800 or 800-330-5711
www.giorgiofresh.com

Read the entire Masters of Merchandising supplement.