Originally printed in the August 2023 issue of Produce Business.
The winning entries in the Produce Business 35th Annual Marketing Excellence Awards program all had a message to be conveyed loud and clear to the produce industry.
Recognizing an on-the-go lifestyle and social media everywhere, all the time, produce marketers need to be heard loud and clear to successfully reach consumers, create brand awareness and increase sales.
Marketers in the produce industry let loose a little bit with their latest marketing efforts, creating unique brand storytelling moments while having some fun in the process.
This Produce Business 35th Annual Marketing Excellence Awards program could have been called “Loud and Clear,” as marketers were heard in a noisy crowd and showcased their brands’ unique strengths, value propositions and marketing messages to reach consumers and retailers through the clever use of packaging, retail displays, social media, influencer partnerships, videos and much more.
Special thanks go to all of the entrants for taking the time to submit and share the required material and results for judging. The record number of imaginative and compelling entrants made the judges’ task especially challenging, and we encourage those companies that did not win to apply next year.
In celebration — and for inspiration and learning — the top 17 campaigns awarded with Marketing Excellence are presented on the following pages.
