Sweet Onions present an opportunity for incremental produce sales.

• Sweet onions offer ample opportunity for promotion and crossmerchandising with a variety of products in and out of the produce department.

• The health and flavor benefits are an easy sell for consumers looking to cook tasteful food without salt and cholesterol.

• Onions are the most consumed produce item in the world, averaging 21 pounds per capita consumption annually in the United States. This presents a tremendous opportunity for consistent sales!

Recommended Display Ideas

• GO BIG! Capitalize on one of today’s hottest trends – fresh produce. It’s healthy, colorful, and bursting with freshness!

• Offer consumers multiple buying options, ensuring incremental sales lift — endcaps, stand-alones, value-added product offerings, multi-size strategies, and consumer bagged displays.

• Secondary display areas during promotional periods will increase sales and consumer awareness.

• Effective point-of-purchase materials and signage help showcase nutritional benefits and outstanding flavor of high-quality sweet onions.

Cross-merchandising Opportunities

Sweet onion usage is very diverse, making cross-merchandising opportunities virtually limitless!

• Sweet, mild flavor make sweet onions fantastic on a hamburger, in a fresh salad, added to guacamole, in kabobs, or with steaks.

• As an ingredient, they are guaranteed to enhance your favorite recipes, taking your menu to a whole new level!

Flavor & Nutrition Differentiation gives consumers reasons to buy with confidence!

• Emphasize the quality, flavor and nutrition differences of authentic sweet onions over regular cooking onions.

• The top two reasons people eat fruits and veggies are taste and nutrition. Provide product education and tasting demos so consumers experience the product.

Year-round availability presents year-round opportunity!

Being able to ensure a consistent sweet onion flavor profile throughout the year is an important element for repeat and consistent sales.

• Purchase only from a reputable industry leader to assure your consumers you are providing them with the safest, freshest, and most flavorful sweet onions all year long.

• This forms a win-win relationship between retailers and vendors, maintaining long-term, sustainable and uninterrupted supply.

• Use regional freshness to educate consumers on uniqueness of recognized sweet onion growing districts.

• Work with growing interest in buying local and knowing the grower, capitalizing on regional information available.

• Create brand awareness, which translates to consumer loyalty and repeat sales.

OUT-OF-THE-BOX PROMOTIONAL IDEAS

Schedule a chef demo to show consumers new ways to use healthy onions to infuse flavor into recipes.

Develop a “Recipe Kit” promotion, which cross merchandises all the ingredients — including sweet onions — to make an easy meal.