COVID Vaccines Are Just The Beginning
Originally printed in the November 2020 issue of Produce Business. With the announcement of what seems to be highly effective — 90% and higher —… Read More
The Fruits of Thought
What 35 Years Has Delivered
Originally printed in the October 2020 issue of Produce Business. It was 35 years ago around four in the morning when Ken Whitacre and this… Read More
Will A PMA/United Merger Be The New Imperative?
Originally printed in the September 2020 issue of Produce Business. Over at the Perishable Pundit, we’ve been having a dialog regarding the future of the… Read More
Hope Amidst Challenging Times
Originally printed in the August 2020 issue of Produce Business. My wife, Debbie, was pregnant, with my eldest son, William, when she called me. I… Read More
Policies Without Quantification Bankrupt Us All
Originally printed in the July 2020 issue of Produce Business. The big advantage business has is bankruptcy. If management doesn’t think about the relevant issues,… Read More
Lessons From The Eyes Of A Child
Originally printed in the June 2020 issue of Produce Business. My father, Michael Prevor, may he rest in peace, worked in the family produce business… Read More
Let College Students Go To School
Originally printed in the May 2020 issue of Produce Business. Jim PrevorPresident & Editor-in-Chief The Centers for Disease Control and Prevention (CDC) have provided five… Read More
Though Lucky, We Are Still Vulnerable
Originally printed in the April 2020 issue of Produce Business. The coronavirus situation is a novel and problematic one, partly because we don’t know many… Read More
Coronavirus And Produce: “It Was The Best Of Times, It Was The Worst Of Times”
Originally printed in the March 2020 issue of Produce Business. So, what a produce industry it is in 2020. Retailers, and those who sell to… Read More
Managing Shrink In Today’s Retail Environment
Originally printed in the February 2020 issue of Produce Business. “The goal is to sell produce, not minimize shrink.” These words still echo in my… Read More