Idaho Potato Commission
The Return of the Idaho Potato Field Force Objectives: The trade initiative aimed to increase retailer support for Idaho potatoes, thus driving volume and growing… Read More
The Return of the Idaho Potato Field Force Objectives: The trade initiative aimed to increase retailer support for Idaho potatoes, thus driving volume and growing… Read More
Cranberry Friendsgiving Photo Contest Social Media Campaign Objectives: To reach the Millennial audience and drive cranberry consumption, the Cranberry Marketing Committee launched a strategic social… Read More
I’m Perfect Program Objectives: Columbia Marketing International’s (CMI) imperfect fruit program was designed to make imperfect fruit available to consumers and retailers that are more… Read More
#BigGameAdd Objectives: Encourage retailers to be a part of Super Bowl “buzz” without the enormous expense of advertising. Garner significant awareness of and engagement with… Read More
Retailers get consumers excited by creating a sales-driven product display with custom point-of-sale materials and recipes. Celebrating its 25th anniversary this year, Idaho Potato Commission… Read More
This year’s Produce Business Retail Sustainability Award recognizes a chain-wide rebranding mission emboldened by sustainability and corporate social responsibility. Price Chopper’s first rebranding in 40… Read More
Closing The Loop On Sustainability Considering the previous recipients of PRODUCE BUSINESS’ Retail Sustainability Award — H-E-B, Kroger, Publix, Safeway, Wakefern/Shoprite and Wegmans —the magnitude… Read More
Armed with Wakefern’s innovative sustainability platform, ShopRite members champion personal sustainability paths and team up to maximize winning strategies.
Like Amish quilters, Wegmans sews its sustainability tradition into its visionary fabric.
LAST YEAR, KROGER HIT $90.4 BILLION IN ANNUAL SALES ACROSS TWO-DOZEN BANNERS IN 30-PLUS STATES, EVEN AS IT RAISED SUSTAINABILITY TO THE NEXT PLATEAU.