Shuman Produce
How to Speak Southern Objectives: To promote RealSweet onion brand awareness and acquire email addresses to further engage consumers. Also, to increase Shuman Produce social… Read More
Marketing Excellence
Sakata Seed America
Infinite Gold LSL Cantaloupe Launch Campaign Objectives: To educate and excite the trade on the benefits of Infinite Gold LSL (long shelf life) cantaloupe while… Read More
Produce For Kids
Power Your Lunchbox Pledge Objective: Encourage families and classrooms to start the school year off on the right foot through pledging to pack healthier lunches/making… Read More
Ocean Mist Farms
Be an Artichoke Adventurer Objective: To generate consumer awareness for Ocean Mist Farms artichokes; engage shoppers, artichoke club members and retailers nationwide; prompt purchase; increase… Read More
National Mango Board
Scoring Mangoooals for the Win! Objective: To increase mango consumption and strengthen consumer education to break some of the main barriers of mango purchase awareness,… Read More
The Mushroom Council and Cattlemen’s Beef Board
Summer Grilling Promotion Objective: To promote a summer grilling option while increasing produce and veal consumption. Campaign: The Mushroom Council partnered with the Cattlemen’s Beef… Read More
Litehouse Foods
Holidazzle Winter Campaign 2015 Objective: Capture consumers’ attention for Simply Artisan Reserve Cheeses, Litehouse Dressings and Dips, as well as Cheese & Herbs with holiday-themed… Read More
Idaho Potato Commission
The Return of the Idaho Potato Field Force Objectives: The trade initiative aimed to increase retailer support for Idaho potatoes, thus driving volume and growing… Read More
Cranberry Marketing Committee
Cranberry Friendsgiving Photo Contest Social Media Campaign Objectives: To reach the Millennial audience and drive cranberry consumption, the Cranberry Marketing Committee launched a strategic social… Read More
Columbia Marketing International
I’m Perfect Program Objectives: Columbia Marketing International’s (CMI) imperfect fruit program was designed to make imperfect fruit available to consumers and retailers that are more… Read More