PROMOTION

Taste to Believe

STRATEGY

The Taste to Believe campaign showcased a wide selection of grape varieties, especially the popular candy line, including Cotton Candy, Candy Snaps and Candy Hearts. The campaign included vibrant displays, informative banners, and engaging digital content.

The first period ran from June 1-July 1, 2023, and the second year from June 10-July 10, 2024, expanding its reach across more U.S. cities and significantly boosting engagement and sales.

RESULTS

The success of the Taste to Believe campaign is highlighted by increased grape sales and positive customer engagement. The blend of effective marketing tactics and top-quality products not only boosted sales figures, but also generated favorable feedback. Moreover, compared to the previous year, the campaign expanded to different cities across the U.S., further amplifying its impact and reach.