Masters of Merchandising: NATURIPE FARMS

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FARMED FRESH SINCE 1917™

Naturipe Farms is a partnership between highly esteemed growers, whose fields are spread across the globe and an industry leader for more than 100 years in producing fresh, healthy and delicious berries. The diverse grower base and focus on innovation ensures year-round availability of exceptional organic and conventional fruit. By sharing resources, skills, labor and knowledge, we are better farmers, and in turn, strengthen the local farm community.

PROMOTIONS, DISPLAYS & ADVERTISING HELP INCREASE SALES

• 95 percent of shoppers are drawn to a SALE,¹ making price promotions a great way to increase purchase intent.

• LOCALLY-grown produce is highly desirable.¹ Customers will now know the origin of their berries by the map and state represented on the Naturipe label.

• The consumer focus on health is more prevalent now than ever before. Sales of fresh fruits and vegetables continue to increase as consumers become more health conscious. Continue to EDUCATE customers on the HEALTH BENEFITS and VERSATILITY of berries. Cross-merchandise berries with other healthy, complementary items, such as yogurt, nuts or mixed greens. Encourage creative usage by including recipes and cooking suggestions alongside the display.

• 58% of consumers have purchased strawberries in the past 12 months and 43% have purchased blueberries,¹ which allows for great opportunity to UPSELL by displaying all berry types together. Naturipe’s 1-pound strawberry and 18oz blueberry packs are the perfect mix-and-match pair.

GO DIGITAL

E-COMMERCE AND SOCIAL MEDIA outlets are great tools to capture addi-tional sales and help consumers make informed decisions. Use these outlets to promote in-season berries via special offers, coupons, recipes and meal-prep tips. E-commerce platforms with click-and-collect or home delivery provide shoppers with options to meet their demands while increasing sales for the retailer.

HEALTHY CONVENIENCE

Today’s shopper is looking for convenient, nutrient-packed snacks and meal options. Retailers can encourage these purchases by creating a well-stocked, eye-catching berry display at the front of your produce department with Naturipe® strawberries, blueberries, raspberries and blackberries.

BERRY CARE AND HANDLING

• Do not break the cold chain —even while on display (32 degrees to 34 degrees is ideal) to prolong freshness.

• Keep berries away from moisture.

• Inspect berries before putting on display — remove bruised, damaged or decayed berries to keep from spreading.

• Maximize selling opportunities by keeping displays well-stocked.

NATURIPE FARMS
1611 Bunker Hill Way, Suite 250 Salinas, CA 93906
831-443-2358
www.naturipefarms.com

1 Source: The Packer’s Fresh Trends 2021 Survey (a survey of more than 1,000 targeted respondents who are members of a nation-wide panel)

Read the entire Masters of Merchandising supplement.