2025 Masters of Merchandising: Maurice A. Auerbach, Inc.

Garlic has become a staple ingredient in most households with sales continuing to increase year after year. A few key merchandising tips will help garner more profits all year long:

Make It Visible

Make sure shoppers can easily find garlic. Build visible displays with a mix of whole bulbs, 5-bulb packaged garlic and jar garlic, as well as one or two SKUs of organic.

Educate Shoppers

Use signage to all attention to the display. POP material near garlic should always have a three-fold message:

(1) Highlight specialty items such as elephant garlic to attract attention and spark consumer interest.

(2) Promote health benefits of garlic: fat-free, saturated fat-free, sodium-free, cholesterol-free.

(3) Provide recipes and usage ideas. Garlic sales directly relate to consumer use of recipes requiring garlic, so always have a recipe next to the garlic display.

Provide More Opportunity

Secondary displays increase sales! Put garlic next to meat and poultry to promote as a rub and even next to baguettes in the bakery.

Add Convenience

Offer a full range of garlic and complementary products. Convenience items include various processed and semi-processed forms, such as whole peeled garlic, diced garlic, and jarred products. Every garlic sale means the sale of additional items from produce and other areas of the store.

Ensure Quality

Pay frequent attention to the display to keep it clean and dry since skins of garlic tend to shed with handling. Fresh garlic sitting out for long periods will tend to dry out. Rotation is crucial! Store garlic in a cool, well-ventilated place and keep dry. Garlic should not be misted.

Provide Variety

A variety of quality garlic is available year-round with supplies coming from California, Argentina, Mexico, Chile, Spain and China. Stores can maximize garlic sales by promoting a diversity of items including red garlic, elephant garlic, peeled, packaged, braided and certified organic in addition to the standard bulk.

SUGGEST THESE GARLIC USES!

• Create a make-your-own-pasta-sauce center with garlic, tomatoes and other ingredients.

• Promote garlic as a healthy alternative to butter and seasonings — an easy, healthy way to give food great flavor.

• Point out how garlic is great in salads, marinades, and rubs, and cross-merchandise accordingly.

• Display garlic next to ripe tomatoes, basil and cilantro to promote salsa.

• Showcase unique varieties — highlighting red or elephant garlic draws the attention of shoppers.

• Encourage adding flare to old favorites by including garlic in mashed potatoes or scrambled eggs.

• Suggest garlic for decorative purposes. Braided garlic or loose garlic can be used to adorn holiday wreaths and other holiday decorations.

Maurice A. Auerbach, Inc
117 Seaview Drive, Secaucus, NJ 07094
201-807-9292 | 888-AUERPAK
www.auerpak.com