2024 ANNUAL MASTERS OF MERCHANDISING: Maurice A Auerbach, Inc.

GARLIC

Make garlic a profit-center all year long with these key merchandising tips to boost garlic sales:

DISPLAY BIG

• Make sure shoppers can easily find garlic. Build visible displays with a mix of whole bulbs, 5-bulb packaged garlic and jar garlic, as well as one or two SKUs of organic.

MOVE IT

Secondary displays increase sales! Put garlic next to meat and poultry to promote as a rub and even next to baguettes in the bakery.

COMMUNCIATE & EDUCATE

Signage and POP material near garlic should always have a three-fold message:

(1) Highlight specialty items such as elephant garlic to attract attention and spark consumer interest.

(2) Promote health benefits of garlic: fat-free, saturated fat-free, sodium-free, cholesterol-free.

(3) Provide recipes and usage ideas. Garlic sales directly relate to consumer use of recipes requiring garlic, so always have a recipe next to the garlic display.

MAKE IT EASY

Convenience items include various processed and semi-processed forms, such as whole peeled garlic, chopped garlic, minced garlic and a multitude of jarred products. Offer a full range of garlic and complementary products. Every garlic sale means the sale of additional items from produce and other areas of the store.

HANDLE WELL

Rotation is crucial! Fresh garlic sitting out for long periods will tend to dry out. Pay frequent attention to the display to keep it clean and dry since skins of garlic tend to shed with handling. Store garlic in a cool, well-ventilated place and keep dry. Garlic should not be misted.

PROVIDE VARIETY

A variety of quality garlic is available year-round with supplies coming from California, Argentina, Mexico, Chile, Spain and China. Stores can maximize garlic sales by promoting a diversity of items including red garlic, elephant garlic, peeled, packaged, braided and certified organic in addition to the
standard bulk.

SUGGEST THESE GARLIC USES!

• Put garlic next to ripe tomatoes, basil and cilantro to promote salsa.

• Create a make-your-own-pasta-sauce center with garlic, tomatoes and other ingredients.

• Promote garlic as a healthy alternative to butter and seasonings — an easy, healthy way to give food great flavor.

• Point out how garlic is great in salads, marinades, and rubs, and cross-merchandise accordingly.

• Showcase unique varieties — highlighting red or elephant garlic draws the attention of shoppers.

• Encourage adding flare to old favorites by including garlic in mashed potatoes or scrambled eggs.

• Suggest garlic for decorative purposes. Braided garlic or loose garlic can be used to adorn holiday wreaths and other holiday decorations.

MAURICE A AUERBACH, INC.
117 Seaview Drive, Secaucus, NJ 07094
201-807-9292 888-AUERPAK
www.auerpak.com