2025 Masters of Merchandising: Envy Apples
April 7, 2025 | 2 min to read
The grocery and produce sectors must adapt to evolving shopping habits by implementing innovative, data-driven strategies. Brands can enhance value and increase volume through Premium Variety Promotions, strong co-branded partnerships, and collaborations with registered dietitians to emphasize health benefits. Boosting merchandising visibility also plays a crucial role, utilizing shoppable displays, cross-promotions, in-store sampling, and digital advertising to engage customers effectively. ENVY™ apples serve as a delicious, healthy option to support these strategies.
Enhance Value and Increase Volume
The grocery and produce sectors are constantly evolving, both in-store and online. Brands need to adopt innovative, data-driven strategies to engage shoppers effectively.
• Boost sales and draw in more customers with Premium Variety Promotions.
• Build powerful co-branded partnerships to secure secondary placements.
• Partner with registered dietitians to highlight health benefits and attract a larger audience.
ENVY™ apples provide a delicious, healthy snack option and are here to help support your success!
Boost Merchandising And Visibility
• Shoppable, branded displays with single apples, packs or pouch bags
• Cross-promotions leading to shoppable recipes
• In-store media
• Sponsored search, digital ads and email campaigns
• In store sampling with savings offers, recipe cards & newsletter sign-ups
• Collaborations with registered dieticians
ENVY APPLES
https://envyapple.com/us/contact/
6 of 20 article in Produce Business March 2025
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