2023 Masters of Merchandising: CALIFORNIA AVOCADO COMMISSION
March 30, 2023 | 3 min to read
The California Avocado Commission promotes the gold standard of avocado quality, emphasizing the unique taste from avocados grown in California's ideal climate. To support retail partners during the highly anticipated season, they offer targeted marketing programs, social media assets, and customized retail communications. Additionally, they provide merchandising materials to drive impulse purchases and resources for dietitians, including recipes and nutritional tips, ensuring a comprehensive approach to enhancing avocado sales.
2023 MARKETING PROGRAM
The best avocados have California in them.
Although shopper profiles change over the years, California Avocados continue to be the gold standard for quality and consistency. That’s what makes the California Avocado season, from spring through summer, one of the most anticipated. Your shoppers want the creamy California Avocado taste that can only come from avocados grown close to home in the ideal coastal climate of California and nurtured by
California farmers. The California Avocado Commission continues its dedication to providing effective programs and supporting your sales of California Avocados.
Targeted, Customized Marketing Support
Innovative, branded California Avocado customized social, digital and geo-targeted promotions throughout the season drive shoppers to your stores. Social media retail assets can be customized for your store banners and are paid for by the California Avocado Commission in support of retail partners.
Customized Retail Communications Programs
New and complimentary customized offerings include social media posts and content with and without video, seasonal story ideas for retailer-use in local media markets, on your website, in customer sweepstakes and California Avocado giveaways. We are ready to support you!
Retail Dietitian Relations
From helpful how-to tips to news-you-can-use nutritional information to delicious recipes for demos, events and more, we have inspiration for your dietitians.
Merchandising Materials
Generate impulse purchases and promote fresh California Avocados in your stores.
Visit CaliforniaAvocado.com/Retail to order California Avocado display bins and other POS material.
Contact your Retail Marketing Director for customized marketing programs and reports.
California Avocado Commission
CaliforniaAvocado.com/Retail • [email protected]
CALIFORNIA AVOCADO COMMISSION
CaliforniaAvocado.com/Retail
Scan the QR Code for more information or visit CaliforniaAvocado.com/Retail
1 of 19 article in Produce Business March 2023
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